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干货 | 想要提高LinkedIn页面浏览量?这5个模板教你如何写出完美LinkedIn Summary!

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北美梦达琳 USMandarinConsulting

你有多少次开始阅读某人的LinkedIn summary,却发现自己只读了两句话就感到十分无聊?整个摘要只是一小段文字,但你已经滚动到Experience部分——甚至点击右上角关闭了页面。

 

有一个很好的summary(像以下这些)是必不可少的。毕竟它是您整个档案中最重要的部分之一:它总结了您的专业历史,资历和个性。此外,它可以(并且应该)让观众清楚地知道接下来应该做什么——无论是接受您的connection请求,聘用您来填补职位空缺,还是为了networking而接触。

 

如果您正在寻找灵感,今天小编给你们准备了5个完美模板——总有一个是适合您的。


模板一:the mission-based summary

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer.

 

I help clients find the subject and medium that best fits their unique identity, and then I produce high-quality content that meets their objectives.

 

Currently, I am a content strategist at Alliance Media, where I’ve collaborated with companies such as Tiffany & Co., Burger King, and Netflix.

 

My specialties include digital media, consumer behavior, brand awareness, and omnichannel marketing campaigns.

Summary随着您所做的事情的广泛描述打开,然后变得越来越具体。如果您使用LinkedIn与各种人交往,这是一个很好的选择。毕竟对这个领域不熟悉的人可能对“内容策略”的含义感到朦胧——但每个人都理解“为品牌讲故事”。

 

它还表明您有更远大的图景。您理解为什么您的工作不仅仅包含您的日常待办事项清单。正如您所看到的,您不必“提高第三世界国家的识字率”或“建立具有接近自然运动能力的假肢”来为世界贡献一些有价值的东西。


模版二:the personality summary 

When I was 21, I climbed Mount Everest. Not metaphorically—I literally climbed the highest mountain on Earth.

 

While I was hiking, I thought about quitting approximately 5,000 times. (And that’s a lowball estimate.) But despite the high winds, low altitude, mental and physical fatigue, and trail mix overdose, I kept going. I’m that person. Once I say I’ll do something, it will happen.

 

Now, I put that perseverance to work as a senior account manager for Polar. I don’t have to climb any mountains…but I do have to move them.

 

I’m well-versed in negotiations, planning and development, relationship management, operations, and logistics coordination and scheduling.

 

If you’re interested in grabbing coffee and talking shop (or to hear how I almost fell off the mountain at 27K feet), please send an email my way.

如果你真的想要吸引他人的目光,那就从一个展示一两个关键人格特质的轶事开始吧。

 

因为这种类型的摘要更侧重于软技能而不是硬技能,所以它适用于两类用户:网络工作者和经验不足的用户。如果你主要使用LinkedIn来结识新朋友而不是找工作,这会让你看起来像个有趣的人。您可能会看到您建立的关联数量以及接受你coffee invites的人数增加。

 

如果你还是一名学生或是一个刚刚踏入职场的人,那么这样的摘要也很棒。您可以充实自己的性格特征,帮助人们更多地了解您,而不是局限于短暂的两三个句子来解释您拥有的有限经验。


模版三:the short and sweet summary

I have over 15 years of experience working in data science. Currently, I work as Asana’s Senior Data Manager, improving products and services for our customers by using advanced analytics, standing up big-data analytical tools, creating and maintaining models, and onboarding compelling new data sets.

 

Previously, I was the Chief Data Scientist at Guru, where I analyzed data from some of the biggest enterprise and networks in the world to educate the market on long-term internet trends.

 

Competencies: data science, machine learning, cloud computing, Hadoop, Python/Java/R, network protocols.

这种简短而sweet的摘要是保守或技术行业的专业人士的明智选择。例如,如果您是律师,您希望让人们轻松地了解您从事法律工作的时间,您的资历是什么以及您擅长的工作类型。(另外,过于有创意可能会破坏你的信誉。)

 

这也适用于积极的求职者。为什么?它允许您获得大量关键字,当招聘人员寻找适合您个人资料的人时,这将有助于提升您的搜索结果。

 

无论如何,简短而sweet的摘要应包括您当前的职位,以前的职位(如果他们是相关的或值得注意的),以及您的技能。


模版四:the blended summary 

I’m a talent acquisition specialist with an interest in building the most effective workforces possible. For over 20 years, I’ve been helping businesses find their perfect hires. I also do consulting on compensation and benefits, new hire processes, and company culture.

 

When I’m not on the job, I love hiking with my dog, working my way through every recipe in the family cookbook, and indulging my love for seeing new places.

 

If you’d like to learn more about how my services can help your company, please reach out via email (janedoe@gmail.com).

顾名思义,这个摘要是personality和mission版本的混合。如果你想让读者直接了解一些事实,但你也想要在你的描述中加入一点twist使它变得有趣,那么这个模版是完美的。我建议那些更具创意的行业的专业人士和那些工作涉及很多其他人的人(想想销售代表,经理或人力资源专家)来使用这个模版。

 

为了完成这项工作,从你目前的工作和一些工作成就或亮点开始,然后添加一些“有趣的事实”。但是,确保它们不是太有趣——“I love karaoke (ask me about my Mariah Carey cover) ”还可以,“My personal motto is ‘It’s 5 PM somewhere!’”可能就不恰当了。如有疑问,请将其删除。

 

如果你需要更多的帮助来确定一个的完美语气,那么想象一下你正在和一个你刚刚在一个行业活动中遇到过的人交谈。保持轻松、有趣和专业。


模版五:the accomplishments summary

I’m a freelance multi-disciplinary graphic designer who’s delivered creative and engaging solutions across brand identity, print, packaging, and digital media.

 

In 2013, my online brand campaign for the Dorsey Children’s Hospital won a GDUSA award, one of the most prestigious honors in the graphic design industry.

 

My work has also been featured in Creatique Bloq, Compound Magazine, and on the Creative Review blog.

 

Skills: logo design, web design, branding and identity, typography, UI design, packaging, CSS, HTML, InDesign, Photoshop, Illustrator

 

If you have a project I can help with, please get in touch.

我喜欢那些正在寻找工作的人的成就总结——无论是全职职位还是自由职业的成就。它直接切入正题,并告诉潜在的雇主或客户你应该得到这份工作,以及他们可以期待的(高)工作水平。

 

而且您不用仅限于奖励、演讲或好的新闻。像“我计划并实施了一项新的社交媒体策略,在六个月内将我们的在线互动增加了三倍”之类的成就也是可以写出来的。

 

您选择哪种摘要类型无关紧要——拥有一份精心编写的、深思熟虑的summary一定会为你的LinkedIn目标创造奇迹。



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